As a musician, Justin Dillon started hosting benefit concerts for organizations addressing the problem of modern day slavery. His passion grew into a "rockumentary" that combined critically acclaimed artists such as Moby, Natasha Bedingfield and Matisyahu with social luminaries such as Cornell West, Ashley Judd, Julia Ormond, Nicholas Kristof, and Madeline Albright in the film CALL+RESPONSE, one of the top documentaries of 2008.

Justin and the film have been featured on CNN, Today Show, MSNBC, Dr. Phil Show, LA Times, Washington Post, Chicago Sun, and Huffington Post, along with speaking engagements at the White House, Dept. of State, United Nations Events, Clinton Global Initiative, Princeton, Harvard, and Columbia Universities.

Over 350,000 people have seen the film in public venues, which has helped raise over $250,000 for front line groups helping to free slaves and rehabilitate victims. He was also responsible for spearheading a modern day consumer advocacy movement through the online campaigns ChainStoreReaction.com and SlaveFree.com, garnering the endorsement of Secretary of State Hillary Clinton.

Most recently, Justin and his non-profit organization Slavery Footprint have partnered with the State Department to launch an online and mobile platform that allows consumers to visualize how their consumption habits are connected to modern-day slavery. It also provides consumers with an opportunity to have a deeper conversation with the companies that manufacture the goods they purchase. In addition to creating and developing the online tools, Slavery Footprint is also engaged in off-line community education, mobilization programs, supply chain assessment, and on-the-ground projects working to end slavery in our lifetime.