Do Celebrities Really Help Online Causes?
The Stars of Social Good Series is supported by CITGO and the Fueling Good Campaign, helping to change the world one mile at a time through contributions to local charities.
Justin Bieber wants you to build a school, Bono wants you to help Africa, Ed Helms wants you to stop Malaria, the San Francisco Giants are supporting LGBT youths, Stephen Colbert wants you to help students in need. More than ever, celebrities are pairing up with social good campaigns as a way to, presumably, help shine a light on some worthy causes.
No doubt they do — Lady Gaga’s partnership with the Robin Hood Foundation brought millions more people (and potentially dollars) to help New York’s homeless and impoverished. But do celebrities really help those organizations in the long run? Does Lady Gaga’s one-off concert partnership help Robin Hood five years from now?
Celebrities and non-profits have long formed a strange relationship. What may appear like a perfect union in ads and commercials can be the result of careful brand stewardship and pages of contracts and legalese. The celeb gets some good publicity and the non-profit gets a boost in its numbers. On the other hand, sometimes they really are good matches, when a cause resonates deeply with a celebrity committed to doing good.
READ MORE:
http://mashable.com/2011/06/29/celebrities-social-good/
Photo: Google




![stolen-promo-01[1]](http://www.callandresponse.com/blog/wp-content/uploads/2011/06/stolen-promo-011-e1309469937327.jpg)













